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Every booking you take through a third-party site costs you commission. A good website wins some of those guests back, and gives you a direct relationship with them for next time.

Studio project: Sea Holly House room page on a phone, The Lookout room with check-in dates and a Book this room button

Website design for Sussex hospitality and tourism

Hospitality and tourism are a large part of the Sussex economy. According to the Office for National Statistics, West Sussex, East Sussex, and Brighton and Hove together have around 6,980 business sites in food service, hotels and holiday lets, and tourism and attractions, all at or above the UK average share of local businesses. (Source: ONS UK Business Counts, local units by industry, 2026 release, via Nomis. Counts are rounded by ONS.)

That is a lot of businesses competing for the same visitors. Most of those visitors decide where to stay, eat and go before they arrive, and they make that decision on their phones. A clear, fast and honest website is one of the best tools a Sussex hospitality business has.

What visitors look for

Whether someone is planning a weekend in Rye, a walk on the South Downs or a night at the theatre in Chichester, they tend to want the same things from a website:

  • Can I book? Availability, prices and a booking button that works on a phone.
  • What is it really like? Real photos of rooms, food and surroundings, not stock images.
  • When are you open? Up-to-date opening times, especially out of season.
  • How do I get there? Directions, parking and public transport, clearly set out.
  • What else is nearby? Many guests appreciate a short guide to the area, which also gives search engines more to work with.

Restaurants and cafes

For restaurants and cafes, the menu is usually the most-visited page. It should be readable on a phone, not a PDF that needs zooming. Table booking should be one tap away. Events, private dining and Sunday lunch each deserve their own page, because people search for them specifically.

Hotels, B&Bs and holiday lets

For places to stay, the goal is direct bookings. Room pages need good photos, honest descriptions and clear prices. The booking process should feel safe and quick. Holiday let owners in particular can reduce their reliance on listing platforms with a well-built site that returning guests can book directly. Our web development work covers booking and payment integrations.

Attractions and venues

Sussex has many wedding venues, outdoor activity providers and attractions. These sites need ticketing or enquiry forms, seasonal opening information and pages for groups and events.

Getting found by visitors

Visitors search for things like "hotel in Eastbourne", "cafe near the Seven Sisters" or "restaurant in Chichester". Local SEO helps you appear in those searches and on the map. Email and social media, part of our digital marketing service, bring guests back season after season.

We build hospitality websites across the county, including in Chichester, Worthing and Eastbourne. To talk about your business, get in touch.

Websites for hospitality and tourism businesses

  • Hotel and B&B websites

    Sites that show rooms properly and make booking direct simple and reassuring.

    • Room pages with real photos
    • Direct booking integration
    • Offers and packages

  • Restaurant and cafe websites

    The essentials, front and centre: menus, opening times, location and table booking.

    • Menus that are easy to update
    • Table booking links
    • Events and private dining pages

  • Holiday let websites

    Direct booking sites for cottages, lodges and apartments, so you rely less on listing platforms.

    • Availability calendars
    • Secure payments
    • Local guide pages for guests

  • Attraction and venue websites

    Websites for attractions, wedding venues and activity providers.

    • Ticketing and booking
    • Seasonal opening information
    • Group and event enquiries

Hospitality website designs

These are in-house designs for fictional Sussex businesses, not client sites.

How a hospitality website comes together

  1. Understand your guests

    We talk about who books with you, how far they travel and when they plan their visits.

  2. Plan the booking path

    We map how guests move from first visit to confirmed booking, and remove the steps that lose them.

  3. Design and build

    We design around your own photography and build the site with your booking or reservations system connected.

  4. Launch before the season

    We aim to launch with time to spare before your busy period, so the site is ready when demand arrives.

Questions

Can you connect my existing booking system?

In most cases, yes. Many hotel, restaurant and holiday let booking systems offer widgets or links that can be added to a website. We check what yours supports during planning.

Will a direct booking website replace the booking platforms?

Usually not entirely. Platforms are good at finding new guests. A strong website helps returning guests, and those who find you on a platform, book with you directly next time.

Do you need professional photos?

Good photography makes a big difference for hospitality websites. If you do not have recent photos, we can advise on what to shoot so the website shows your rooms, food and setting honestly.

Can my menu be updated without calling you?

Yes. We can set up menus, opening times and events so you can change them yourself in a few minutes.

Related

Tell us about your website

Send a few lines about your business and what you need, and we will reply with honest next steps and a clear quote.

  • Free, written quote
  • Reply within one working day
  • Meetings on Zoom or Google Meet

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