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PPC agency for Sussex businesses

We are a PPC agency in Sussex that runs Google Ads for local businesses: tightly targeted search campaigns, landing pages that match the ads, and reports that show what each enquiry cost.

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  • Google Ads search campaigns
  • Landing pages included
  • Your account, in your name
Illustration: a sponsored Chalkhill Glamping ad for glamping south downs, with Bell tents, Shepherd's huts and Midweek dates links, marked as the paid ad above blank organic results

SEO takes time. PPC puts you in front of people searching today, and you only pay when someone clicks.

Run carelessly, it can also burn through a budget in days. Our job is to make every pound go towards searches that turn into customers.

PPC in Sussex: paying for the right clicks

Google Ads can bring in enquiries from the first day a campaign runs. It can also eat a budget on the wrong searches without anyone noticing. As a PPC agency in Sussex, most of our early work on any account is about control: the right keywords, the right towns, the right times of day and an honest view of what each enquiry costs.

Local targeting matters

A Sussex business rarely wants clicks from the whole of the UK. A plumber in Worthing might cover the coast from Shoreham to Littlehampton. A removals firm in Hastings might cover East Sussex and part of Kent. Your campaigns should reflect your real service area, and the ads should mention the places you cover, so searchers know straight away that you can help them.

Landing pages do half the work

Sending paid clicks to a homepage is one of the most common ways to waste money. Someone who searched for an emergency electrician needs a page about emergency electrical work, with a phone number at the top. We build or improve landing pages as part of the campaign, using the same principles as our web design work.

PPC alongside SEO

Paid and organic search work well together. PPC data shows which searches bring in customers, which helps decide what to target with SEO. Over time, strong organic rankings can let you spend less on ads for the same searches. PPC also sits naturally inside a wider digital marketing plan.

Ready to talk about your campaigns? Contact us with a little about your business and the areas you cover.

What PPC management includes

  • Account set-up

    New Google Ads accounts built properly from the start, with conversion tracking in place before any money is spent.

    • Keyword research for your areas
    • Campaign and ad group structure
    • Conversion tracking

  • Account rebuilds

    If you already run ads and are not sure they work, we audit the account and rebuild what is wasting money.

    • Search terms review
    • Negative keywords
    • Budget and bidding changes

  • Landing pages

    Pages built for a single offer, so people who click an ad land on exactly what they searched for.

    • One clear call to action
    • Fast on mobile
    • Tested and improved over time

  • Ongoing management

    Weekly checks and monthly changes to keep costs down and enquiries up.

    • Bid and budget management
    • Ad copy testing
    • Monthly report and call

How we start a PPC campaign

  1. Goals and budget

    We agree what counts as a result, such as a call, a form or a booking, and what you can afford to pay for one.

  2. Build

    We set up tracking, campaigns, ads and landing pages, and you approve them before launch.

  3. Launch and watch

    The first weeks are about learning which searches convert. We check the account closely and cut waste early.

  4. Improve

    Each month we refine keywords, ads and pages, and report the cost per enquiry.

Questions

How much should I spend on Google Ads?

Enough to get meaningful data, which depends on how much clicks cost in your trade and area. We look at the likely costs for your searches before suggesting a budget.

Is the ad spend included in your fee?

No. Your ad spend goes straight to Google from your own account. Our management fee is separate, so you always see exactly what Google charges.

Can you target only certain Sussex towns?

Yes. Campaigns can target a radius around your base, a list of towns, or the whole county, and we can exclude areas you do not cover.

Who owns the Google Ads account?

You do. We set it up in your name or work in your existing account, and you keep full access if you ever move on.

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Tell us about your website

Send a few lines about your business and what you need, and we will reply with honest next steps and a clear quote.

  • Free, written quote
  • Reply within one working day
  • Meetings on Zoom or Google Meet

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