Sea Holly House

What the design solves

1. 01

   Give a reason to book direct, honestly

   A thin strip above the header says what booking direct really offers at a small guest house: you deal with the owners. It makes no promise about prices that the owners would then have to keep across every booking site. Lower down, a short line introduces the two owners by first name with a direct phone number.

2. 02

   Dates beside the welcome

   Check-in and check-out sit inside the hero, so a returning guest can search straight away while a first-time visitor still gets the welcome and the setting.

3. 03

   Room details that prevent awkward arrivals

   Each room lists its floor, its bed and whether it is step-free or up two flights of stairs. Small facts like these answer the questions guests usually ring about, and stop disappointment at check-in.

4. 04

   Named after the plant, coloured like it

   Sea holly grows on Sussex shingle, so the palette takes its violet-blue and pairs it with navy and warm sand. A room photo leads the homepage and each room page, each room in the list has its own photo, and breakfast gets a photo of its own, because the room and the breakfast are what guests are really choosing.

5. 05

   A quiet, bookish serif

   Libre Baskerville sets a calm, traditional tone for room names and headings, and Mulish keeps dates, prices and buttons clear at small sizes.