Chalkhill Glamping

What the design solves

1. 01

   Dates first, because that is the real question

   Most glamping visitors already like the idea. What they need to know is whether their nights are free. A date, nights and guests search sits over the hero on every screen size, so checking availability is the first thing a visitor can do.

2. 02

   Three ways to stay, side by side

   Each type of accommodation gets one card with its own photo, how many there are, who it sleeps and a starting price, so families and couples can sort themselves before they look at a calendar.

3. 03

   A nudge towards midweek

   A bold green band offers midweek dates with a plain reason to choose them. It points spare capacity at the people most likely to use it, without discount language.

4. 04

   Colours taken from the hill

   Downland greens, chalk white, a pale summer sky and a sun yellow for the second button. A photo of a bell tent in its field leads the homepage, compressed so the page still loads quickly on patchy rural signal.

5. 05

   Friendly, chunky type

   Bricolage Grotesque gives the headings an outdoorsy, hand-made feel. Nunito Sans keeps the practical details, like what is in the wash-up barn, soft and easy to read.