The business

The Flint Larder is an invented 40-cover restaurant cooking a short, seasonal menu from Sussex farms and fishing boats. It serves lunch and dinner from Wednesday to Saturday and a long Sunday lunch, and has one private room.

The goal

Target: more tables booked directly through the website, so the phone is free for the kitchen and fewer bookings go through third-party sites.

Pages designed

  • Home
  • Menus (lunch, dinner, Sunday)
  • Book a table
  • Private dining
  • Find us

What the design solves

  1. 01

    The menu is the selling point, so it leads

    Diners at a seasonal restaurant want to know what is cooking this week. The homepage shows three dishes from the current menu as text, not a PDF, so the menu loads quickly on a phone and the kitchen can update it in minutes.

  2. 02

    Booking is never more than a tap away

    A "Book a table" button sits in the header on every page, and a date, time and guests bar sits under the hero. It is the one action the site is built around.

  3. 03

    Flint, chalk and ember

    The palette comes from the building itself: flint grey, chalk white and an ember orange for every booking button, so the call to action is the warmest thing on the page. A plated dish fills the hero beside the headline, and a row of three photos under the menu shows the produce, a finished plate and the room laid for service.

  4. 04

    A serif with some appetite

    Cormorant Garamond gives the dish names the feel of a handwritten menu card, while Karla keeps opening times, allergy notes and buttons plain and easy to read.

  5. 05

    Practical details where people look for them

    Opening days and times sit on each service tile, the address and phone number sit in the footer of every page, and allergy guidance sits on the menu page next to the dishes rather than in small print.

Menu page on a phone: this week's dinner menu with allergy guidance and a booking button.

Palette

  • Flint black#23221f
  • Chalk#f3efe6
  • Stone#d9d2c3
  • Ember#b5532c
  • Sage#7c8a6a

Type

  • DisplayCormorant Garamond
  • BodyKarla

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